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SPORTING GUN RETAILER

RAY WARD

JMH GROUP

Redesign of this prestigious Knightsbridge sporting gun retailer.

 

The retail space was segmented to form separate consultation areas and retail zones.

 

Given the niche market the brief was to create an environment that was contemporary without the loss of tradition.

 

Joinery inspired by the profile of a shotgun stock being just one unique detail.

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Product is displayed in a semi-exhibition style gives recognition to the craftsmanship involved.

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